Plantique - Green Living Made Simple
Introduction
lantique is an e-commerce platform that makes plant shopping easy, enjoyable, and accessible. Plantique provides a seamless experience for plant lovers to explore, select, and purchase plants effortlessly.
Problem
lantique is an e-commerce platform that makes plant shopping easy, enjoyable, and accessible. Plantique provides a seamless experience for plant lovers to explore, select, and purchase plants effortlessly.
Plantique aims to create a user-friendly, visually appealing, and efficient e-commerce platform that simplifies the plant-buying experience. The platform focuses on intuitive navigation, a seamless checkout process, and personalised recommendations to help users find their perfect plants easily.
User Research
Target Audience
- Urban dwellers looking to add greenery to their living spaces
- Beginners who need easy-to-care-for plants with guidance
- Plant enthusiasts searching for unique and rare plants
- Office spaces and interior designers looking for aesthetic green decor
Key Pain Points
- Difficulty in finding the right plants based on care needs and environment.
- Lack of clear and detailed information about plant care.
- A complicated checkout process leads to cart abandonment.
- Poor mobile experience on existing platforms.
Conclusion
Plantique is designed to bridge the gap between plant enthusiasts and an effortless shopping experience. With a user-centered approach, intuitive UI, and well-structured product information, Plantique makes green living simple, enjoyable, and accessible to everyone.